While popular flavors like Orange, Apple, and Strawberry are from real fruit, not all flavors can be extracted. It is not possible to extract flavor from something like fried dough (even if we wish we could).

So how do we get a natural flavor that tastes like fried dough? Well, we create it! We use all natural ingredients to design a flavor that tastes like the application we are looking to mimic. These are called natural flavors, not natural extracts. There is a difference.

Sometimes you may even see Strawberry WONF (WONF means with other natural flavors). This just means that we may add something natural to get the flavor to taste more like a berry, or maybe give it that fresh sweet feeling people know and love.